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Food In Action & Fia Gulliksson till Guldgalan!

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Finalist 2018 – Årets Tillväxtinvestering

Vi är så glada att Food In Action Company Group & Fia Gulliksson blivit nominerad till Guldgalan i kategorin Årets Tillväxtinvestering. Presentationen lyder enligt nedan:

Jämtlandsbaserade koncernen Food In Action har de senaste åren växt och kokat ihop nya mat- och upplevelsebaserade varumärken och bolag; bl.a The Great Nordic Feast i London, Eat Up Foodwalks, The Flowfood Company i Norge och H E I M Food Studio. I koncernen ingår även Brunkullans Te som i år lanserar en ny webbutiksplattform.

Företaget erbjuder ett smörgåsbord av tjänster såsom koncept- & varumärkesutveckling, PR-kommunikation, föreläsningar samt innovations- & destinationsutveckling.

Det internationella teamet Food In Action, med grundaren Fia Gulliksson, arbetar dagligdags på H E I M Food Studio i Östersund. Målet är att skapa ett globalt nav för gastronomiutveckling, branschen med stor potential för hållbar utveckling.
Läs mer på http://www.guldgalan.se/47082.finalister_2018.html

World Food Day 2018

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Food in Action aims at making the world more sustainable thanks to gastronomy. A mother company to diverse sister companies (Brunkullans Te, Flow Food, H E I M Food Studio) and project (Eat Art, Kulturkalaset, Great Nordic Feast, Eat Up Food Walks), Food in Action always bears in mind the environmental, social and economical impact of its actions regarding the planet and the local communities. Through these, we build Good Food Ecosystems. That’s why, to us, World Food Day is everyday.

At H E I M Food Studio, we strongly believe that we still have time to fight climate change and that every little step matters because we are not alone in this fight. As a restaurant, we take extra attention to where the food we cook and serve comes from. To us, it has to be local, organic and fair. At the same time, we acknowledge that to cook Colombian, Mediterranean or French food, we need to import some commodities. The reason we agree to this is because our themed H E I M sessions are a celebration of the many communities gathering in our little town. Indeed, Östersund has a Colombian diaspora as well as citizens from Greek or Syrian or French origins. And it’s also by praising their food that we praise diversity. Food waste can no longer damage our planet and our economy. By choosing to serve pintxos and small dishes, we are improving our supply management. Moreover, our partnership with Torsta Restaurang aims at extending the life of fresh products they cannot sell because it does not meet their volume requirements. And to make sure that the future generation, but also this generate are actors of change for a brighter future, we organise monthly cooking classes: edutainment is key to us and sharing knowledge is the only way to stop working in silo.

Eat Up Food Walks does not only aim at offering a tasty experience to the participants. We also aim at feeding their soul and inspiring them. We like to challenge the stations by making it mandatory to use local, organic, fair products, no matter how difficult the climate makes it here in Sweden. All stations will also cook a vegan alternative. Indeed we agree: our consumption of animal proteins must be reduced. Eat Up Food Walks works as a new way to visit a city but also a new way to connect with your fellow consumers, chefs and producers. Commensality and gathering are key regarding food and Eat Up Food Walks aims at bringing these aspects back into practice.

This week, Food in Action is happy and proud to support the Food for Change Challenge initiated by Slow Food.

Hip hip hurrah to another successful Eat Up Food Walks in Sundsvall!

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Saturday 6th October, almost 500 people gathered in Sundsvall to enjoy GOOD* food (*tasty, sustainable, local, healthy). 

Eat Up Food Walks is a franchised concept created by Food in Action a year ago. Special thanks to our Sundsvall license taker Anna Frisk for her great professional job.

You too can become our license taker and promote your hotspot as a foodie destination. Please do contact us at info@foodinaction.se if you think your food is the place to eat.

Eat Up Food Walks is about 10 creative stations (restaurants, cafés, art galleries, coworking spaces, hotels) doing what they do best – show their passion through action by welcoming guests and cooking for them – in a sustainable way (local sourcing, healthy dishes, commensality & fun). 

Want to know more about the menu and the stations? Please have a look at our magazine!  You can also follow us on Instagram to see some of the amazing dishes cooked during Eat Up and / or read the following article in Sundsvalls Tidning to experience Eat Up Sundsvall by proxy.

But we also have great news to share with you : Eat Up Food Walks is coming back in January! Both in Sundsvall (19th of January – provisional date) and Östersund (27th of January – provisional date). 

So stick around, we’ll keep you posted!

Fia Gulliksson föreläser och leder “breakout session” på Tomorrow’s Food Travel

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Den 9-10 oktober är det dags för Tomorrow’s Food Travel #TFTSWEDEN, i Göteborg. Under dessa dagar avhandlas framtidens mat och resenärers växande nyfikenhet på måltidsupplevelser, detta med fokus på framtidens måltidsturism – matbranschens trender, utveckling och hållbarhet och dess medverkan till turism- och destinationsutveckling. Ett tillfälle med b.l.a internationella forskare, besöksnäringen och fler intressenter inom måltid – en inspirerande mötesplats för interaktion mellan näringsliv och forskning.

Tomorrow’s Food Travel #TFTSWEDEN – näringsliv och forskning är mer effektiva när de jobbar tillsammans!

Forsknings- och näringslivssektorerna måste arbeta tillsammans för att ta itu med frågan om framtidens mat. Vårt Food in Action-team kombinerar därför kockar, tidigare studenter i gastronomi och matkultur samt ingenjörer inom agrikultur. Det är också anledningen till att vårt nya företag HEIM food studio är en inkubator för att testa innovativa sätt för att göda vår planet med välsmakande, hållbara produkter. Vi tror att inkubatorer är ett förkroppsligande av forskning och företag som arbetar tillsammans då det ger möjlighet för ett forskningsområde att växa till ett varaktigt framgångsrikt företag.

Food in Actions grundare, Fia Gulliksson, kommer under dessa dagar leda ett breakout-session, med temat urban matproduktion och föreläsa om kreativ gastronomi.

Som föreläsare samt ledare under ett breakout-session kommer hon att avslöja hur hon lyckades placera sin hemregion, Jämtland, på en hållbar matkarta. Genom att göra det lockade hon inte bara turister till regionen utan övertygade också invånarna om tillgångarna i sin hemvist. På Food in Action är vi övertygade om att en ansvarsfull matturism är nyckeln till en bättre framtid inom den gastronomiska sektorn. Denna framtid måste garantera konsumenternas och producenternas hälsa och ekonomiska välstånd.

Hon är hedersdoktor på Mittuniversitetet för ett antal hållbara varumärken som placerar regionen Jämtland på kartan, inklusive Jazzköket, Eat Up Food Walks, den globala huben H E I M food studio och “Östersund – Creative City of Gastronomy” i UNESCOs nätverk. Genom sitt passionerade engagemang för resurseffektiv och hållbar utveckling är hon en sann inspiration för entreprenörskap, mod och regional utveckling.

Klicka här för mer info om #TFTSWEDEN

Tomorrow’s Food Travel #TFTSWEDEN – business and research are more efficient when they work together!

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The research and business sectors have to work together to tackle the issue of the future of food. That is why our Food in Action team combines chefs, former students in gastronomy and food culture studies, agriculture engineers. That is also the reason why our new home, H E I M Food studio, is an incubator to test innovative ways to feed our planet with tasty, sustainable products. We believe incubators are the embodiment of research and business working together since it offers the possibility for a research subject to grow into a lasting successful business.

Food in Action’s founder, Fia Gulliksson, will attend “Tomorrow’s Food Travel #TFTSWEDEN” in Göteborg on 9th-10th October.

As a speaker and a curator during a break out session, she will expose how she managed to put her home region, Jämtland, on the sustainable food map. By doing so, not only did she attract tourist to the region but also she convinced the inhabitants of the richness of their home.

At Food in Action, we are convinced that responsible food tourism is the key to enable a better future for the food sector. This future will have to guarantee consumers’ and producers’ health and financial wealth.

She is an honorary doctorate at Mittuniversitetet for a number of sustainable brands that put the region Jämtland on the map including Jazzköket, Eat Up Food walks, the global hub H E I M food studio and ”Östersund – Creative City of Gastronomy” in UNESCOs network.

Through her passionate commitment to resource-efficient and sustainable development, she is a true inspiration for entrepreneurship, courage and regional development.

Do you want to have Fia Gulliksson as a moderator, curator or speaker during one of your events? Please contact us!


In other news

Open call

H E I M Food Studio is hiring a chef. We are looking for a professional cook committed to use his or her creativity to promote tasty, sustainable, local food.  

H E I M Food Studio is a makerspace. Devoted to promote our gastronomic region, our H E I M sessions are an ode to our region’s craftsmen and produces (game, cheeses, berries, mushrooms, root vegetables, etc.). We take every opportunity to make a change in the food business and we need the help of a conscientious chef to help us with that. 

We would love to broaden our food horizons by welcoming a hungry game changer from abroad. Come join the H E I M Folket and seize this opportunity to discover one of the UNESCO’s Creative Cities of Gastronomy in the center of Jämtland-Härjedalen, our artisanal food region. 

You think you are the perfect fit? We would love to meet you! Wait no more and contact us

Food in Action on a mission to improve gender equality

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On August 28th CEO & Founder Fia Gulliksson will travel to Copenhagen to moderate the Freja Symposium; a meeting that aims improve gender equality in the hospitality industry of the Nordic countries.

Freja Symposium is going to be part of the Copenhagen Cooking & Food Festival, the symposium and will serve as the launch for an ongoing campaign to create equal opportunities for leadership and recognition in the Nordic hospitality industry.

About Freja Symposium

“The Nordic countries are known for their equality and for the gastronomic revolution of the ‘new Nordic kitchen’. But for some reason, the gender equality hasn’t made it into the leadership level in the hospitality industry. We want to find out why – and do something about it!

Freja Symposium has been created by an advisory board consisting of Kamilla Seidler, Trine Hahnemann, Lisa Abend, Titti Quarnström, Virginia Anne Newton, Melina Shannon-DiPietro, Marie Sainabou Jeng, Monica Berg and Mette Dahlgaard.

And we hope to be joined by other people of the hospitality industry to network, inspire and decide which actions we should take together to improve gender equality in our industry.” Read more here

About Food in Action

Food In Action aims to improve food systems by using organic, effective and trustable methods; always from a sustainable perspective and by embodying the Nordics’ values of inclusiveness, equality, openness, trust, creativity, sustainability and fairness.

*Photo taken by Tina Stafren during the Nordic Feast in London by Food in Action

Eat Up Colombia was a huge success (again)!

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The second edition took place the last two week ends (June 2nd and June 9th) in Usaquén, an emblematic neighborhood of Bogota with a great culinary and cultural offer.

Indeed, in addition to traditional and modern Colombian food, exotic dishes from Lebanon to Italy was offered to the participants. To experience a complete meal, sweet and savory was proposed as well as drinks (from coffee to beer and rum).

As always during Eat Up Food Walks, multiple creative places were involved. This time, a coworking space, an art gallery and were added to the hype restaurants our two license takers Natalia Londoño & Daniela Moreno selected! Big thanks to them both for their great work! We look forward to working again with them!


Want to discover Usaquén’s creative places? Find out where our food walkers went in our magazine (in spanish only).

In the last edition on april 15th, teenagers from underprivileged neighborhoods volunteered during the day to assist the chefs and waiters in the stations. This work experience is introducing them to new opportunities in life bot most importantly new horizons for life. Some of them now want to work in the catering industry, others have retrieved faith in themselves and in their future. The attestation they obtain at the end of the day is only the material proof of what working for Eat Up Food walks has brought them but you only need to talk to them to hear their enthusiasm and gratitude to know that a deeper change has been achieved.

Want to become a license taker yourself and make a positive change by promoting your city/neighborhood as a hotspot on the culinary map? Contact us and become the new ambassador of GOOD* FOOD!

*taste, sustainable, healthy, local culture

Food in Action popularizes food as a development tool in Umeå

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On Sunday 13rd, Fia Gulliksson, attended the Swedish Workshop 2018 in Umeå. Organised by Visit Sweden in collaboration with Västerbotten in Lapland and Umeå, the event reunited Sweden’s best advocates.

The participants gathered to discuss how to promote Sweden as a tourist destination. During her speech, Fia Gulliksson laid emphasis on food and gastronomy as leverages to increase local and global development.

Indeed, Food in Action’s mission is to be creative, passionate and hungry game changers of food systems. We believe it’s not merely about shaping diverse teams, but also about building new ways to grow, serve and enjoy food.

Photocred : @gabrieldorch

With projects and concepts like Eat Up Food Walks or crEATive pARty, Food in Action helps develop and strengthen local communities with food at its strategically core. During these events, Food in Action advocates for local food by making it a mandatory aspect to become one of the stations. Why? Because local food means local investment on local producers and thus local development.

But since we also value community at a larger scale, in October 2017, Food in Action organised the Great Nordic Feast in London. The stake? Showing the rest of Europe that the Nordics are THE foodie destination. Since over 40% of all tourists are food-intensive so-called “foodies” who spend more, care more and communicate more[1], it has now become self-evident to rely on them. That’s why Food in Action stakes on food and the Nordics values and specificities to bolster national and regional development.


If you believe food is the creative tool to favour local and global development, contact us.

Want to book Fia as a speaker? Click here.

[1] http://corporate.visitsweden.com/vart-uppdrag/vara-prioriteringar/satsning-pa-maltid/kunskap/

Food in Action helped hack the future of food during FoodHack63

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The weekend of May 5th has been quite busy for the Food in Action team!

In addition to Eat Up Sundsvall, we co organised a Food Hackaton in Torsta Kunskapscentrum / Grönt Center in Ås. This Hackaton was an event where creative individuals gather during 48 hours and together turn problems into something magical.

The participants, students and young entrepreneurs with an interest in food and technology, modern agriculture, IT & communication, design or tourism development, worked in teams to pitch solutions to the following challenges.


Challenge: How can we reduce Food Waste? With ICA

Winner: “Good Trading” – Challenge Ica Kvantum Lillänge

Prize: You and your team travel to Stockholm where you present the idea to the development department at ICA Sweden


Challenge: How are we going to feed Jämtland in the future? With LRF

Winner: “Jämtland Earth Heroes” – Challenge LRF Youth

Prize: A full day introduction in holistic management including reading about regenerative agriculture with Fjällbete


Challenge: How can we increase the number of Food Artisans? With Eldrimner

Winner: “So seed early” – Challenge Eldrimner

Prize: An internship or a two day course at Eldrimner

Thanks Jenny Sandström, Christina Hedin and Håkan Nilsson for your wise judgment.

About the Food hack

Norrlands first Food Hackathon! Where passionate individuals combine their skills in agriculture, technology, design, communication, logistics and much more in order to reveal todays food challenges. A 48h brainstorming to develop solutions in a creative environment. A great team worked together and strengthened their skills with expertise, work-shop infrastructure, soulfood and power-break sessions to fill up their energy.

Great food from Torsta was proposed to the participants to help them be creative!

Photocred: Fabienne Theiler

Big Lake Coffee and Emil Eklöv also showed the participants how to make coffee in nature (“kokkaffe ») or how to hide your food away from bears.

Photocred: Fabienne Theiler

Special thank to Fabienne Theiler for her amazing work and devotion to this project and to our partners as well for their help and involvement.Watch the recap of this great weekend on Instagram.

Read more about the event on the local medias here.

Thank you to all the participants for their great inputs! “To get there spells together(e)”

April 23rd & April 24th, Food in Action goes to Ireland!

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Founder & CEO, Fia Gulliksson, is invited in Galway to be a speaker and cook at touRRoir. “A two day cross sector global forum on Food, Tourism and Culture taking place in the National University of Ireland Galway, it gathers food travel experts, international chefs, hospitality, travel industry and culture professionals and key influencers in soft power to feature latest trends, best-in-class thinking, cutting-edge innovation and lots of inspirational examples of co-operation that works.”

On Monday 23rd April, Fia Gulliksson will cook with other renowned international chefs during the touRRoir 2018 Hall of Fame Awards Gala Ceremony to craft a menu inspired by Galway, West of Ireland’s landscape and seascape using Irish produce. Preserving the soil and local gastronomy, and stressing that gastronomy must take into account the environmental impact of food has long been Fia Gulliksson’s aim. “The more we take care of the soil, the better the food taste and the better it is for your health”, she insists.

On Tuesday 24th April, she will present the 10.40 Session 2 – “Getting your Community on the Global Culinary Map”. She will also be a member of the Panel Wrap at 16.25.


With expertise in regional development (Östersund City of Gastronomy) and food tourism (Eat Up Food Walks), Fia Gulliksson is always keen on inspiring, influencing and supporting crEATive sustainable companies (Flow Food) and ways of life (The Great Nordic Feast).

Food has always been her driving force but she needs to bind it to other arts (music, movie) because “working cross-cultural makes us more imaginative and creative”. Another connection to be made is “between small players and big players”. “We need all stakeholders from the community to make a change”.

To quote Graison Gill “Since change is inevitable – we should direct the change instead of just go through the change”.

“We have no idea what tomorrow is going to be like but what we need to do is to bring creativity back in people’s lives and to join forces”, Fia concludes.

Contact us to book Food in Action’s CEO & Founder as a speaker or as a pop up chef