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Food as a means of attractiveness and sustainability and why it inspires Landshypotek Bank

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On March 22nd, Fia Gulliksson talked about food as a means of attractiveness and sustainability during the yearly regional meeting of Landshypotek Bank.

“Landshypotek Bank finance investments and entrepreneurial advancements that are aimed at the development of the countryside. Landshypotek’s fundamental mission is to finance the investments of the farmers and foresters, and has remained the same since founded in 1836.”

“We are a unique niche bank, we are a cooperative bank owned by our members and we challenge the prices for farming and forestry industries to offer the best rates possible. The profit we earn is invested back into the agricultural and farming industry for continuous growth and development.”

These values echo Food in Action’s core beliefs. Indeed, our mission is to inspire and work with other creative, passionate and hungry game changers of food systems. We believe it’s not merely about shaping diverse teams, but also about building new ways to grow, serve and enjoy food. So Landshypotek Bank’s commitment to farming and forestry industries reflects Food in Action’s will to change the world through gastronomy since one cannot go without the other.

Fia Gulliksson was invited to inspire the audience with her professional experience. In her presentation, she retraced her projects and initiatives as well as her successful technique to overcome difficulties and bring her ideas to life: “Be a passionate potato!”.

Learn more about Fia Gulliksson’s speaker’s skills here

If you want Fia Gulliksson to moderate, host or speak at one of your events, please contact her at info@foodinaction.se 

Food in action brings the sweet potato to the forefront

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Last week, Food in Action organised and hosted a photo shoot with sweet potato as the main ingredient. On the menu was carrot & sweet potato soup infused with Brunkullans rooibos tea, ceviche with roasted sweet potatoes, and sweet potato gnocchi with butter & sage. Do you want more? We also cooked skrei with sweet potato mash & brown butter, oven baked sweet potatoes with ginger butter, and sweet potato scones.

There are so many ways to enjoy sweet potato. Its versatility inspired us and we are sure it will inspire you as well. Plus, you could not imagine all the health benefits. First, they contain a large amount of nutrients: Vitamin C, A, E and B6. Fibres, complex carbohydrates and antioxidants also make it your nutritious friend. And did you know that its sweet aroma is due to storage? It is only after the harvest that the sweet potato starch is slowly transformed into sugar.

This sweet potato feast was a rehearsal for the real feast, which took place on March, the 21st in Stockholm. In collaboration with NomNomStory,  Richard Nystad and Karolina Sparring, a crEATive Lunch Lab was created, based on Sweet Potatoes at the Mosebacke Matstudio in Stockholm. Food In Action’s CEO Fia Gulliksson – moderated the whole event.

But why sweet potato? Fia Gulliksson explains: “Sweet Potato is a healthy all-year around option. Of course it’s great to eat local but things we cannot produce here is better to import – like tea, coffee, sweet potatoes. To enjoy healthy food and drink is everyone’s right. Then it’s important to import good, clean and fairly produced products. In North Carolina they are 450 great farmers united – exporting 35% of their crop to Europe.” Photographer: Tina Stafrén

So stay tuned for we will soon post some of the recipes on this blog. And we guarantee you, your kids will ask for more!

Jämtlandsgillets cultural grant to celebrate Food in Action’s commitment for GOOD food

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On March, 16th Fia Gulliksson, CEO & Founder of Food in Action, received the “Jämtlandsgillets Kulturstipendium” in Stockholm at Två Grabbar och Kök. This cultural grant was awarded in recognition for her “valuable efforts for Jämtland food”.

A food and sustainability advocate, Fia Gulliksson has put Jämtland in the heart of Sweden. Fia uses food and culture as tools for sustainable profits. With her, Food in Action has launched a number of successful initiatives and sustainable brands like The Great Nordic Feast, Eat Up Food Walks, Flowfood and prizewinning Jazzkoket. She is also behind her hometown Östersund’s successful bid to become a UNESCO Creative City of Gastronomy and the host city of the network’s annual summit in September 2016.

Click here for more information about Food in Action’s accomplishments on GOOD* food.

Picture of Fia Gulliksson receiving the cultural grand

Fia Gulliksson receiving the cultural grand

*taste, sustainability, equality, localThe grant was given by the Jämtlandsgillets, an association founded in 1923 to promote interest in Jämtland, its history and culture and contribute to good cohesion between members across Sweden. A total of 20 people benefited from this cultural grant. The association meets every year in mid-March but the grant is only awarded every second year.

Congratulations Fia!


Food In Action’s on the rise! New food concepts & co-workers.

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The Great Nordic Feast, EatUp, Flowfood and Estefanía!

Things are moving fast for Food in Action Company Group at the moment. After the success at Southbank centre in London with The Great Nordic Feast, created and managed by Food in Action in the end of 2017, we’re now moving from clarity to clarity. Building new strong sustainable food concepts and brands – is really our thing! To manage this, new co-worker Estefania and new business partners have joined the group!

The Great Nordic Feast took London by storm!

With more than 1400 people enjoying breakfast, lunch and dinner (over 4 days). Nearly 30 magic chefs and bakers from Nordics & UK cooked up a fantastic feast. By following an organic strategy for communication, based on Nordic core values, we managed to reach out way beyond what any PR- campaign can possibly do.

  • The #nordicfeast reached 1,7 million users on Twitter and 685 000 users on Instagram
  • Publicity reached 107,5 million in the UK with 39 media including 2 broadcast, 13 national, 10 regional & 14 social media

To get there spells together(e)

Eat Up is Food In Action’s latest concept.


Eat Up – is a daytime culinary/culture experience in exciting places, starting off in the middle of Scandinavia – and in Bogota, Columbia.

Eat up Food walks contains 10 stops and 10 taste sensations and in the end, a gathering with live music and an open bar. You will have the opportunity to enjoy the tastiest treats of good, local food at exciting places, created by passionate people.

During the walk, you’ll meet and have conversations with other food lovers and invited creators and chefs. Eat Up will take you to shops, restaurants, cafés and crEATive places, initially in four different places: Östersund, Åre, Bogota and Trondheim. Follow Eatup on Instagram or Facebook

Flowfood is Happy food!

Flowfood is simply smart and healthy plant-based food. A new food product, Food In Action company group with new business partners Norwegian Algae and Richard Nystadt, are the developers of Flowfood’s new products. They contain algaes and greens from the Nordic sea and soil. No GMO, no funny fungus, no processed soy. It’s for folks that want to eat less or no meat. For a happy you and a happier planet!

On the 18th of February, you’ll be able to taste Flowfood Mince at Gress Messen in Oslo . You’ll find us on the stand together with Engros Frukt & Grønt.

From Barcelona to Östersund! Welcome, Estefania Coral – Food In Action’s new co-worker!

Estefania is born and raised in Bogota, Colombia and recently moved to Östersund, Sweden via Barcelona. Why? – Well, I completely fell in love with the landscape, the purity of the air, the amazing food and the wonderful people, she says.

As a chef with a Master Degree in Culture/Arts Management and Diploma in social responsibility within agriculture, we’re sure to fall in love with her as well! Sweden really needs talents like Estafania’s -and we’re happy to announce Estafania will be in charge of Eat Up food walks and do cooking courses for teenagers within Food in Action. She’s also a wizard on SoMe if you need any help?


Success for the wild EATART-festival!

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Eat Art Fest – initiated by Food In Action & friends, is the 1st sustainable food and arts festival in Östersund and the region of Jämtland, Sweden. The event was held on 17 – 18 June 2017 and was organised by more than 25 local organisations and partners. Watch video here

7.000 visitors had the opportunity to taste artisan food and out-door cooking, witness the performances with more than 50 local artisan, chefs, artist and dancers taking part.

Invited chefs came from across the globe including Barcelona, Vancouver Island, London, Crete, Paris, Bogotá and Stockholm. Together they performed a “Cultural Bonanza where nearly 400 people attended. The party called “crEATive Östersund” where all senses get involved.


The 24 hour festival was rounded with an extra focus on a better world. Östersund was appointed as UNESCO Creative City of Gastronomy in 2011. For further information, more photos and film, please visit www.eatart.se

Follow us on Instagram and Facebook 

Photo & filmcred to; Robert HenrikssonJohan Hallström & Tina Stafrén


How New York chef Jamal will cook at crEATive Östersund!

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Chef Jamal Hashi dialed Sweden as part of The Swedish Number initiative. He randomly (and happily!) connected with me and we discovered that we had a mutual love of *Good Food and sustainable community. 

*taste, sustainability, equality

Jamal is now on his way to Östersund as part of the UNESCO Creative Cities Conferencewhere he will participate in many events, including cooking for locals and UNESCO delegates at crEATive Östersund this week.

Jamal and more then 70 food friends from all over the world is coming and helping to create the collective event we call crEATive. More then 40 of them are staying at our home in many different ways. This cool house boat from Ottossons Bygg will host some of them.

Jamal has been cooking for more than 15 years across my the US, including a large project in Minneapolis, called Safari Restaurant, which serves as a community hub for Somalis and other East African communities residing in Minnesota. It had just celebrated it’s 10th anniversary. A similar project in NYC, the Safari Restaurant Harlem, is the first Somali restaurant in New York City. The restaurant was named the Best African Restaurant by New York Times and the Village Voice, three months after the launch in June 2015.

Jamal has also served on the Board of the American Swedish Institute (2012-2015) and the Somali-American Chamber of Commerce African Business Association of Minnesota. It is amazing what can happen when you pick up the phone!

To get there spells together(e)

The New York Times wrote about this.

Swedish Tourist Association, in honor of the 250th anniversary of the country abolishing censorship, recently created a phone number that lets people from anywhere in the world instantly connect with a Swede.

Get connected to a random Swede and talk about anything.

#uccn2016 #creativeostersund #foodinaction #jamtlandjh #foodstudio.no #culturalkitchen #chefsdinnernorwat #mettehelbæck #lenaflaten

crEATive Östersund – To get there spells together(e)

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Great things, you don’t want to miss, is happening in my little cool town. Nearly 120 amazing hero friends from all over the world are helping out to make the event crEATive Östersund superduperspecial. Get your tickets now! In addition there’s a whole week of sustainable culture and mostly eatable events as well. Gastronomy and Culture week.

Here’s some highlighted events during this week.

– TEDxÖstersund

– Creative Business

You have to see this amazing teaser on TEDx done by my talented friends Daniel Sidevärn & David Engdhal at STUM based in Östersund.

HUNGRY for best imaginable Food and Film festival, all over Jämtland next weekend?

How come all this in one week? Cause we love it here. And we see good food, culture and creativity as an essentiell part that’s integrated in our every day life. Not just an “add-on”!

“Where I come from, true enthusiasts, entrepreneurs, motivated and committed people have chosen a life in Sweden’s rural areas. We call this place home. We are part of an emerging future and we want to showcase that future to the world. We are the ones chasing the freedom to choose where we want to live and work. We embrace change and innovation with an open mind and we are the game changers who are here to stay.” TEDxÖstersund

The feeling of being in the middle of the world is really highlighted right now cause where hosting UNESCOs Creative Citites Network 10th annual meeting as well. An event I’ve lobbied to get here for nearly a decade.

Pack your bags and join us! We love building longer tables – not higher fence.

New networks, food feminism and organic ecosystems are crafted all over Europe, Creative Östersund and our region is part of it.

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Last week it was the launching of two new Gastronomy Cities in UNESCOs network for Creative Citites. First it was Gaziantep (the home of Baklava) in Turkey and then Bergen in Norway.

At the reception-dinner in Istanbul for Gaziantep, Mr Tim Curtis, Head of UNESCOs Intangible Heritage Division, said: “The Creative Citites Networks is devoted to the promotion of culture in all it’s forms, as a driver of sustainable development, bringing together smart people and innovative ideas. Culture brings us together against ignorance, violence and rejection of the other” This is the spirit of the UNESCO Creative City Network”


I must say this is the spirit of why My Town Östersund as well since we became apart of the Network. It connects people in the region like me and other entrepreneurs with like-minded people on the globe.  But we have lot’s to learn still and we have lot’s more we can do – that’s why networks are so important. In September Östersund is hosting the whole network with 116 cities at UCCN2016, I bet we’ll learn lots then.

Both in Gaziantep and in Bergen I met so many amazing women (and some men) running all kinds of sustainable food projects and building new food systems. For instense Agnes V. Tvinnereim from Bærekraftig liv på Landås, in Norway.




Now I’m in Copenhagen at inspiring Københavns Madhus. Their missions are many, for instance; City of Copenhagen has a target to reach 90% organic food in public kitchens before end of May this year. Now 87%!. Pretty impressive isn’t? Behind this huge project – a great women called Anne-Birgitte “Gigger” Agger and many more. They also help other municipalities in the Nordic Countries, as consultants, with strategies for profitibale GOOD FOOD*

*taste, sustainability, equality

Tomorrow hundreds of chefs, producers and sommeliers from all over the world, mostly all females, are attending the second addition of Parabere Forum in Bari, Italy. Parabere was started by a woman, Maria Canabal. Katja Nykvist – chef and sommelier at Jazzköket in Östersund and me will represent Creative City of Östersund and the region at the meeting.

“Parabere aims to create a powerful, global network in order to strengthen the influence of women in the food sector.

Parabere formulates and promotes innovative action plans and debates to encourage women’s contribution to the food sector and to promote diversity in gastronomy.

By sharing stories, successes and problems, the more we will accelerate and help close the  gender gap in the gastronomical sector.”
See this clip from CNN from last years addition of Parabere.

Why is Food Feminism important and why do we need to close the gender gap? Well – all evidence show that if we have an equal world the future of the planet will be much more sustainable.  Much more in balance.

Empowering women is a pillar for a better world. The above picture is also a reason why. To get there spells together(e), in balance. Some of the best initiatievs changing our food systems to organic ecosystems – are powered by women! #empowerwomen #parabereforum #foodinaction #uccn2016 #östersund #womensday #foodfeminism #creativeostersund


Two Michelin stars to Fäviken – and it’s NOT in the middle of nowhere!

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Congrats to team Fäviken and their amazing eatery to become the first in Sweden outside the capital to claim two Michelin stars. Well deserved for sure. The restaurant has been in international top class for a few years now and in my opinion, a one-of-a-kind most amazing gastronomic experience you ever can imagine.

You often read about Magnus Nilsson and Fäviken as “A Swedish chef running a restaurant in the middle of nowhere”, like in this article from The Local. Fäviken is NOT in the middle of nowhere. This is definitely NOT TRUE. Fäviken is in the middle of an amazing gastronomic region or province called Jämtland. This is where I live. This is what I love. This is #whereicomefrom.

My hometown Östersund – is designated by UNESCO as a Creative City of Gastronomy so not just Fäviken is worth a visit. Yours truly put in the proposal to apply to the network in 2007. Our food, people and culture is the magical driver for a sustainable future up here for sure. In September 2016 we’ll host 117 creative cities for the UCCN2016 – really looking forward to that.

If you’re interested to learn more about this amazing region….welcome to read the magazines GASTRONOMY  No1 and GASTRONOMY  No2. Together with some fabulous locals, the regional tourist office, my company Food In Action, helped produce this gastro platform.

Wan’t to hear more from Magnus and learn about Fäviken? Listen to Kulturpodden – broadcasted by an author friend and me last year. Rural rules.