Food and sustainability advocate Fia Gulliksson has put Jämtland, in the heart of Sweden, on the global culinary map. Fia is a serial entrepreneur and a self trained chef focused on creative gastronomy.

Charged with the spirit of Pippi Longstocking and the vigour of IKEA founder Ingvar Kamprad, Fia Gulliksson is a force to be reckoned with.

She uses food and culture as the tools for sustainable profits. She’s CEO of Food In Action founded by her in 2000. The company has launched a number of successful initiatives and sustainable brands that have catalysed  the development of the county of Jämtland’s development and put the region firmly on the map. What’s more, Fia’s companies provide enduring social and cultural capital in rural areas, they’re debt-free, and… they’re profitable.

Fia spent three years as the host of Swedish Radio’s popular MENY (Menu) food and cooking show. She is also behind her hometown Östersund’s successful bid to become a UNESCO Creative City of Gastronomy and the host city of the network’s annual summit in September 2016. Furthermore on she also inspired Bergen in Norway to become a UNESCO Creative City. After years of work they finally got appointed in December 2015.

She is the main founder of Jazzköket, an award-winning restaurant, which was voted Sweden’s No.1 Sustainable Restaurant in 2014 and the Caring Restaurant of the Year (Hjärtekrog) in 2015 by the prestigious White Guide.

Under the Food in Action banner, Fia hosts a cultural podcast series called, and manages two other companies, the rural restaurant Sikåsköket and the organic tea company Brunkullans Te. Today,

Having handed the reigns of Jazzköket over to Andersson in 2015, Fia now spends her time, and energy, travelling the world, motivating and inspiring others into creative action, in order to initiate a social transformation of their local community. Fia’s mission is also to inspire others worldwide to embark on a sustainable business journey driven by culture and creativity.

Moderating, speaking and curating events and think tanks at conferences across the world, often as Sweden’s representative, Fia has appeared at: the Åre Sustainability Summit; TEDxÖstersund; Terroir Symposium –Toronto; as delegate on CNN in Bilbao at the Parabere Forum; Slow Food’s Terre Madre in Turin; and curated programs and speeches for UNESCO Creative Cities annual meetings in Shenzhen and Chengdu, China, Montreal in Canada, Istanbul in Turkey, Kanazawa in Japan and as far afield as Jenjou, Korea.

Fia runs the business group known as FOOD IN ACTION, which she founded in 2000.

Specialties: Designing creative GOOD FOOD* ecosystems and brands. Contributing to a better world with gastronomy, creativity and sustainable, inspiring leadership. Ahead of time in many ways.                                                            *taste, sustainability, equality

Fia Gulliksson är serie-entreprenör med fokus på kreativ gastronomi. Med maten och kulturen som redskap för lönsamhet driver hon idag en koncernen Food In Action som i sin tur skapat en rad projekt och hållbara varumärken som bidrar till regional utveckling och som sätter Jämtland på kartan. Värt att poängtera är alla bolagen bidrar till socialt- och kulturellt kapital för bygden, inget av bolagen har några lån och de går med vinst.

Under tre år hördes Fia som kalaskokerskan i P1 Meny och hon är också initiativtagare till att Östersund idag kan stoltsera med titeln UNESCOs Creative City of Gastronomy. Hon startade också Jazzköket som fått många utmärkelser bl.a Årets Hjärtekrog och Sveriges Hållbaraste Krog 2014. I April 2015 lämnade hon Jazzköket till med grundaren Kristoffer Andersson. I koncernen Food In Action driver Fia också, samt har två dotterbolag Sikåsköket och Brunkullans TeHon reser världen över och inspirerar andra att skapa hållbara verksamheter med kultur och kreativitet som drivkraft.

Specialitet: Att designa kreativa REKO MAT* ekosystem och varumärken. Bidra till en bättre mat med god, kreativitet, hållbarhet och inspirerande ledarskap. Före sin tid på många vis.                                                                                   *smak, hållbarhet, jämlikhet