Food in Action popularizes food as a development tool in Umeå

By 16 May, 2018News

On Sunday 13rd, Fia Gulliksson, attended the Swedish Workshop 2018 in Umeå. Organised by Visit Sweden in collaboration with Västerbotten in Lapland and Umeå, the event reunited Sweden’s best advocates.

The participants gathered to discuss how to promote Sweden as a tourist destination. During her speech, Fia Gulliksson laid emphasis on food and gastronomy as leverages to increase local and global development.

Indeed, Food in Action’s mission is to be creative, passionate and hungry game changers of food systems. We believe it’s not merely about shaping diverse teams, but also about building new ways to grow, serve and enjoy food.

Photocred : @gabrieldorch

With projects and concepts like Eat Up Food Walks or crEATive pARty, Food in Action helps develop and strengthen local communities with food at its strategically core. During these events, Food in Action advocates for local food by making it a mandatory aspect to become one of the stations. Why? Because local food means local investment on local producers and thus local development.

But since we also value community at a larger scale, in October 2017, Food in Action organised the Great Nordic Feast in London. The stake? Showing the rest of Europe that the Nordics are THE foodie destination. Since over 40% of all tourists are food-intensive so-called “foodies” who spend more, care more and communicate more[1], it has now become self-evident to rely on them. That’s why Food in Action stakes on food and the Nordics values and specificities to bolster national and regional development.


If you believe food is the creative tool to favour local and global development, contact us.

Want to book Fia as a speaker? Click here.