Eat Up Colombia was a huge success (again)!

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The second edition took place the last two week ends (June 2nd and June 9th) in Usaquén, an emblematic neighborhood of Bogota with a great culinary and cultural offer.

Indeed, in addition to traditional and modern Colombian food, exotic dishes from Lebanon to Italy was offered to the participants. To experience a complete meal, sweet and savory was proposed as well as drinks (from coffee to beer and rum).

As always during Eat Up Food Walks, multiple creative places were involved. This time, a coworking space, an art gallery and were added to the hype restaurants our two license takers Natalia Londoño & Daniela Moreno selected! Big thanks to them both for their great work! We look forward to working again with them!


Want to discover Usaquén’s creative places? Find out where our food walkers went in our magazine (in spanish only).

In the last edition on april 15th, teenagers from underprivileged neighborhoods volunteered during the day to assist the chefs and waiters in the stations. This work experience is introducing them to new opportunities in life bot most importantly new horizons for life. Some of them now want to work in the catering industry, others have retrieved faith in themselves and in their future. The attestation they obtain at the end of the day is only the material proof of what working for Eat Up Food walks has brought them but you only need to talk to them to hear their enthusiasm and gratitude to know that a deeper change has been achieved.

Want to become a license taker yourself and make a positive change by promoting your city/neighborhood as a hotspot on the culinary map? Contact us and become the new ambassador of GOOD* FOOD!

*taste, sustainable, healthy, local culture

Food in Action popularizes food as a development tool in Umeå

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On Sunday 13rd, Fia Gulliksson, attended the Swedish Workshop 2018 in Umeå. Organised by Visit Sweden in collaboration with Västerbotten in Lapland and Umeå, the event reunited Sweden’s best advocates.

The participants gathered to discuss how to promote Sweden as a tourist destination. During her speech, Fia Gulliksson laid emphasis on food and gastronomy as leverages to increase local and global development.

Indeed, Food in Action’s mission is to be creative, passionate and hungry game changers of food systems. We believe it’s not merely about shaping diverse teams, but also about building new ways to grow, serve and enjoy food.

Photocred : @gabrieldorch

With projects and concepts like Eat Up Food Walks or crEATive pARty, Food in Action helps develop and strengthen local communities with food at its strategically core. During these events, Food in Action advocates for local food by making it a mandatory aspect to become one of the stations. Why? Because local food means local investment on local producers and thus local development.

But since we also value community at a larger scale, in October 2017, Food in Action organised the Great Nordic Feast in London. The stake? Showing the rest of Europe that the Nordics are THE foodie destination. Since over 40% of all tourists are food-intensive so-called “foodies” who spend more, care more and communicate more[1], it has now become self-evident to rely on them. That’s why Food in Action stakes on food and the Nordics values and specificities to bolster national and regional development.


If you believe food is the creative tool to favour local and global development, contact us.

Want to book Fia as a speaker? Click here.


Food in Action helped hack the future of food during FoodHack63

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The weekend of May 5th has been quite busy for the Food in Action team!

In addition to Eat Up Sundsvall, we co organised a Food Hackaton in Torsta Kunskapscentrum / Grönt Center in Ås. This Hackaton was an event where creative individuals gather during 48 hours and together turn problems into something magical.

The participants, students and young entrepreneurs with an interest in food and technology, modern agriculture, IT & communication, design or tourism development, worked in teams to pitch solutions to the following challenges.


Challenge: How can we reduce Food Waste? With ICA

Winner: “Good Trading” – Challenge Ica Kvantum Lillänge

Prize: You and your team travel to Stockholm where you present the idea to the development department at ICA Sweden


Challenge: How are we going to feed Jämtland in the future? With LRF

Winner: “Jämtland Earth Heroes” – Challenge LRF Youth

Prize: A full day introduction in holistic management including reading about regenerative agriculture with Fjällbete


Challenge: How can we increase the number of Food Artisans? With Eldrimner

Winner: “So seed early” – Challenge Eldrimner

Prize: An internship or a two day course at Eldrimner

Thanks Jenny Sandström, Christina Hedin and Håkan Nilsson for your wise judgment.

About the Food hack

Norrlands first Food Hackathon! Where passionate individuals combine their skills in agriculture, technology, design, communication, logistics and much more in order to reveal todays food challenges. A 48h brainstorming to develop solutions in a creative environment. A great team worked together and strengthened their skills with expertise, work-shop infrastructure, soulfood and power-break sessions to fill up their energy.

Great food from Torsta was proposed to the participants to help them be creative!

Photocred: Fabienne Theiler

Big Lake Coffee and Emil Eklöv also showed the participants how to make coffee in nature (“kokkaffe ») or how to hide your food away from bears.

Photocred: Fabienne Theiler

Special thank to Fabienne Theiler for her amazing work and devotion to this project and to our partners as well for their help and involvement.Watch the recap of this great weekend on Instagram.

Read more about the event on the local medias here.

Thank you to all the participants for their great inputs! “To get there spells together(e)”

April 23rd & April 24th, Food in Action goes to Ireland!

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Founder & CEO, Fia Gulliksson, is invited in Galway to be a speaker and cook at touRRoir. “A two day cross sector global forum on Food, Tourism and Culture taking place in the National University of Ireland Galway, it gathers food travel experts, international chefs, hospitality, travel industry and culture professionals and key influencers in soft power to feature latest trends, best-in-class thinking, cutting-edge innovation and lots of inspirational examples of co-operation that works.”

On Monday 23rd April, Fia Gulliksson will cook with other renowned international chefs during the touRRoir 2018 Hall of Fame Awards Gala Ceremony to craft a menu inspired by Galway, West of Ireland’s landscape and seascape using Irish produce. Preserving the soil and local gastronomy, and stressing that gastronomy must take into account the environmental impact of food has long been Fia Gulliksson’s aim. “The more we take care of the soil, the better the food taste and the better it is for your health”, she insists.

On Tuesday 24th April, she will present the 10.40 Session 2 – “Getting your Community on the Global Culinary Map”. She will also be a member of the Panel Wrap at 16.25.


With expertise in regional development (Östersund City of Gastronomy) and food tourism (Eat Up Food Walks), Fia Gulliksson is always keen on inspiring, influencing and supporting crEATive sustainable companies (Flow Food) and ways of life (The Great Nordic Feast).

Food has always been her driving force but she needs to bind it to other arts (music, movie) because “working cross-cultural makes us more imaginative and creative”. Another connection to be made is “between small players and big players”. “We need all stakeholders from the community to make a change”.

To quote Graison Gill “Since change is inevitable – we should direct the change instead of just go through the change”.

“We have no idea what tomorrow is going to be like but what we need to do is to bring creativity back in people’s lives and to join forces”, Fia concludes.

Contact us to book Food in Action’s CEO & Founder as a speaker or as a pop up chef

Food as a means of attractiveness and sustainability and why it inspires Landshypotek Bank

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On March 22nd, Fia Gulliksson talked about food as a means of attractiveness and sustainability during the yearly regional meeting of Landshypotek Bank.

“Landshypotek Bank finance investments and entrepreneurial advancements that are aimed at the development of the countryside. Landshypotek’s fundamental mission is to finance the investments of the farmers and foresters, and has remained the same since founded in 1836.”

“We are a unique niche bank, we are a cooperative bank owned by our members and we challenge the prices for farming and forestry industries to offer the best rates possible. The profit we earn is invested back into the agricultural and farming industry for continuous growth and development.”

These values echo Food in Action’s core beliefs. Indeed, our mission is to inspire and work with other creative, passionate and hungry game changers of food systems. We believe it’s not merely about shaping diverse teams, but also about building new ways to grow, serve and enjoy food. So Landshypotek Bank’s commitment to farming and forestry industries reflects Food in Action’s will to change the world through gastronomy since one cannot go without the other.

Fia Gulliksson was invited to inspire the audience with her professional experience. In her presentation, she retraced her projects and initiatives as well as her successful technique to overcome difficulties and bring her ideas to life: “Be a passionate potato!”.

Learn more about Fia Gulliksson’s speaker’s skills here

If you want Fia Gulliksson to moderate, host or speak at one of your events, please contact her at 

Food in action brings the sweet potato to the forefront

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Last week, Food in Action organised and hosted a photo shoot with sweet potato as the main ingredient. On the menu was carrot & sweet potato soup infused with Brunkullans rooibos tea, ceviche with roasted sweet potatoes, and sweet potato gnocchi with butter & sage. Do you want more? We also cooked skrei with sweet potato mash & brown butter, oven baked sweet potatoes with ginger butter, and sweet potato scones.

There are so many ways to enjoy sweet potato. Its versatility inspired us and we are sure it will inspire you as well. Plus, you could not imagine all the health benefits. First, they contain a large amount of nutrients: Vitamin C, A, E and B6. Fibres, complex carbohydrates and antioxidants also make it your nutritious friend. And did you know that its sweet aroma is due to storage? It is only after the harvest that the sweet potato starch is slowly transformed into sugar.

This sweet potato feast was a rehearsal for the real feast, which took place on March, the 21st in Stockholm. In collaboration with NomNomStory,  Richard Nystad and Karolina Sparring, a crEATive Lunch Lab was created, based on Sweet Potatoes at the Mosebacke Matstudio in Stockholm. Food In Action’s CEO Fia Gulliksson – moderated the whole event.

But why sweet potato? Fia Gulliksson explains: “Sweet Potato is a healthy all-year around option. Of course it’s great to eat local but things we cannot produce here is better to import – like tea, coffee, sweet potatoes. To enjoy healthy food and drink is everyone’s right. Then it’s important to import good, clean and fairly produced products. In North Carolina they are 450 great farmers united – exporting 35% of their crop to Europe.” Photographer: Tina Stafrén

So stay tuned for we will soon post some of the recipes on this blog. And we guarantee you, your kids will ask for more!

Jämtlandsgillets cultural grant to celebrate Food in Action’s commitment for GOOD food

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On March, 16th Fia Gulliksson, CEO & Founder of Food in Action, received the “Jämtlandsgillets Kulturstipendium” in Stockholm at Två Grabbar och Kök. This cultural grant was awarded in recognition for her “valuable efforts for Jämtland food”.

A food and sustainability advocate, Fia Gulliksson has put Jämtland in the heart of Sweden. Fia uses food and culture as tools for sustainable profits. With her, Food in Action has launched a number of successful initiatives and sustainable brands like The Great Nordic Feast, Eat Up Food Walks, Flowfood and prizewinning Jazzkoket. She is also behind her hometown Östersund’s successful bid to become a UNESCO Creative City of Gastronomy and the host city of the network’s annual summit in September 2016.

Click here for more information about Food in Action’s accomplishments on GOOD* food.

Picture of Fia Gulliksson receiving the cultural grand

Fia Gulliksson receiving the cultural grand

*taste, sustainability, equality, localThe grant was given by the Jämtlandsgillets, an association founded in 1923 to promote interest in Jämtland, its history and culture and contribute to good cohesion between members across Sweden. A total of 20 people benefited from this cultural grant. The association meets every year in mid-March but the grant is only awarded every second year.

Congratulations Fia!


Food In Action’s on the rise! New food concepts & co-workers.

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The Great Nordic Feast, EatUp, Flowfood and Estefanía!

Things are moving fast for Food in Action Company Group at the moment. After the success at Southbank centre in London with The Great Nordic Feast, created and managed by Food in Action in the end of 2017, we’re now moving from clarity to clarity. Building new strong sustainable food concepts and brands – is really our thing! To manage this, new co-worker Estefania and new business partners have joined the group!

The Great Nordic Feast took London by storm!

With more than 1400 people enjoying breakfast, lunch and dinner (over 4 days). Nearly 30 magic chefs and bakers from Nordics & UK cooked up a fantastic feast. By following an organic strategy for communication, based on Nordic core values, we managed to reach out way beyond what any PR- campaign can possibly do.

  • The #nordicfeast reached 1,7 million users on Twitter and 685 000 users on Instagram
  • Publicity reached 107,5 million in the UK with 39 media including 2 broadcast, 13 national, 10 regional & 14 social media

To get there spells together(e)

Eat Up is Food In Action’s latest concept.


Eat Up – is a daytime culinary/culture experience in exciting places, starting off in the middle of Scandinavia – and in Bogota, Columbia.

Eat up Food walks contains 10 stops and 10 taste sensations and in the end, a gathering with live music and an open bar. You will have the opportunity to enjoy the tastiest treats of good, local food at exciting places, created by passionate people.

During the walk, you’ll meet and have conversations with other food lovers and invited creators and chefs. Eat Up will take you to shops, restaurants, cafés and crEATive places, initially in four different places: Östersund, Åre, Bogota and Trondheim. Follow Eatup on Instagram or Facebook

Flowfood is Happy food!

Flowfood is simply smart and healthy plant-based food. A new food product, Food In Action company group with new business partners Norwegian Algae and Richard Nystadt, are the developers of Flowfood’s new products. They contain algaes and greens from the Nordic sea and soil. No GMO, no funny fungus, no processed soy. It’s for folks that want to eat less or no meat. For a happy you and a happier planet!

On the 18th of February, you’ll be able to taste Flowfood Mince at Gress Messen in Oslo . You’ll find us on the stand together with Engros Frukt & Grønt.

From Barcelona to Östersund! Welcome, Estefania Coral – Food In Action’s new co-worker!

Estefania is born and raised in Bogota, Colombia and recently moved to Östersund, Sweden via Barcelona. Why? – Well, I completely fell in love with the landscape, the purity of the air, the amazing food and the wonderful people, she says.

As a chef with a Master Degree in Culture/Arts Management and Diploma in social responsibility within agriculture, we’re sure to fall in love with her as well! Sweden really needs talents like Estafania’s -and we’re happy to announce Estafania will be in charge of Eat Up food walks and do cooking courses for teenagers within Food in Action. She’s also a wizard on SoMe if you need any help?


Success for the wild EATART-festival!

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Eat Art Fest – initiated by Food In Action & friends, is the 1st sustainable food and arts festival in Östersund and the region of Jämtland, Sweden. The event was held on 17 – 18 June 2017 and was organised by more than 25 local organisations and partners. Watch video here

7.000 visitors had the opportunity to taste artisan food and out-door cooking, witness the performances with more than 50 local artisan, chefs, artist and dancers taking part.

Invited chefs came from across the globe including Barcelona, Vancouver Island, London, Crete, Paris, Bogotá and Stockholm. Together they performed a “Cultural Bonanza where nearly 400 people attended. The party called “crEATive Östersund” where all senses get involved.


The 24 hour festival was rounded with an extra focus on a better world. Östersund was appointed as UNESCO Creative City of Gastronomy in 2011. For further information, more photos and film, please visit

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Photo & filmcred to; Robert HenrikssonJohan Hallström & Tina Stafrén


How New York chef Jamal will cook at crEATive Östersund!

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Chef Jamal Hashi dialed Sweden as part of The Swedish Number initiative. He randomly (and happily!) connected with me and we discovered that we had a mutual love of *Good Food and sustainable community. 

*taste, sustainability, equality

Jamal is now on his way to Östersund as part of the UNESCO Creative Cities Conferencewhere he will participate in many events, including cooking for locals and UNESCO delegates at crEATive Östersund this week.

Jamal and more then 70 food friends from all over the world is coming and helping to create the collective event we call crEATive. More then 40 of them are staying at our home in many different ways. This cool house boat from Ottossons Bygg will host some of them.

Jamal has been cooking for more than 15 years across my the US, including a large project in Minneapolis, called Safari Restaurant, which serves as a community hub for Somalis and other East African communities residing in Minnesota. It had just celebrated it’s 10th anniversary. A similar project in NYC, the Safari Restaurant Harlem, is the first Somali restaurant in New York City. The restaurant was named the Best African Restaurant by New York Times and the Village Voice, three months after the launch in June 2015.

Jamal has also served on the Board of the American Swedish Institute (2012-2015) and the Somali-American Chamber of Commerce African Business Association of Minnesota. It is amazing what can happen when you pick up the phone!

To get there spells together(e)

The New York Times wrote about this.

Swedish Tourist Association, in honor of the 250th anniversary of the country abolishing censorship, recently created a phone number that lets people from anywhere in the world instantly connect with a Swede.

Get connected to a random Swede and talk about anything.

#uccn2016 #creativeostersund #foodinaction #jamtlandjh #culturalkitchen #chefsdinnernorwat #mettehelbæck #lenaflaten